» MARKETING A ORANGE COUNTY HOME FOR SALE: CLARK GROUP & Coldwell Banker
MARKETING A HOME FOR SALE IN ORANGE COUNTY:
Selling a home in Orange County involves many different people and processes: thesecould include multiple sellers, buyers, real estate agents, lenders, escrow and title, couriers, notaries, lawyers, accountants, inspectors, appraisers, homeowner associations, county and city officials, including tax authorities.
This is why it is so important to choose your real estate agent carefully: they will be the ones on whom all information is funneled through. It is incumbent on them to work aggressively to protect your interests: access to current, accurate information is critical to making an informed decision, which is why we use the latest technologies to monitor the competition, inventory, pricing gaps, and many other factors. To schedule a private meeting with us regarding the sale of your home click here.
It seems that everyday we are bombarded with bad news about the economy and housing market, and yet, many brokers and agents continue operating in a vacuum: no marketing to speak of, minimum # of property pictures, no virtual tour, ad infinitum. I admit to being ashamed of what some in our industry do - and don't do. It's not unusual for me to receive 10 or more messages a day from brokers touting higher commissions, no meetings, less work/more pay, etc. Not a one of them ever touts better marketing, or working harder for our clients. I don't know of any other industry that promotes making more at the expense of everything else. Fact is, anyone can 'list' a home for sale: the real test is actually marketing a home for sale. After all, when did anyone ever benefit from LESS marketing? Never. Selling a home in todays market takes more marketing than ever before: fact is, in Orange County, many homes will expire unsold, costing the seller valuable marketing time in getting their home sold for top dollar. Studies show what home buyers look for when searching for a home:
And still, knowing how important doing the above is, less than 2% of all Realtors actually take the time to do what is being demanded from home shoppers - and what is required by sellers to make their home stand-out from all others on the market. What is different about how the Clark Group markets and sells a home?We pay attention to the above statistics and make certain that all of the homes we are selling receive the best in marketing. Here are just a few of the things we do to sell a home that most other agents don't:
The Bruce Clark from the Clark Group and Coldwell Banker: leaders in Orange County home sales. Being #1 doesn't just happen by accident: the Clark Group and Coldwell Banker market homes aggressively, using our proven and successful Sellers Marketing System. In other words, we spend money marketing your home for sale, not just hoping it will sell. Our Internet advertising is unparalleled. Click here to schedule a private consultation with the Clark Group today, or call us at 949-285-1207.) Multiple Property Picture StatisticsHow having multiple property pictures plays a role in the amount of time a home spends on the market - and the potential selling price: The California Association of Realtors findings show that "Multiple photographs/Slideshows" continue to be the online feature with the highest rating among all online features, followed by "Map/Directions." Because of the nature of the Internet, more photos can be posted with your MLS Web listing and on a home website than in any other medium and for a fraction of the cost. Point2 (point2.com) conducted a study monitoring listings over a 30-day period which clearly showed that properties which feature just one photo generated approximately five views and 1.37 leads, while listings displaying 21 or more images received over 77 views and close to 11 leads. Clearly, the listings that added 20+ photos generated nearly 10 times the number of leads and over 15 times the number of views. Another study relating to the number of photos a listing posts compares photos to the number of Days on Market (DOM). The findings show that listings with more photos sold faster. Below is the synopis on the average photos-to-DOM analysis.
And listings with fewer photos sold for less. The closed sale NET Price as a percentage of the Original Price also showed a direct correlation. (These findings are based on 2006 numbers and are, again, estimates.)
According to these findings, a $750,000 home, with only one photo, could potentially sell for as much as 3.8% LESS - or a loss of over $28,000 - just because there was only one photo accompanying the listing. We believe that not doing doing the above to sell a home is simply not acceptable, which is why we use a professional photographer and graphic artist: we know how critical first impressions are, whether in person, on a flyer, or on the Internet. For more information about the Clark Group and Coldwell Banker' proven Sellers Marketing System and how it can benefit you when selling your home, click here. |